Fernando – Founder of All Ways Fitness From Houston – Marketing Essentials 1.0 Testimonial




Fernando is a GYROTONICⓇ and GYROKINESISⓇ Instructor from Houston, Texas. He owns Always Fitness and enrolled in our online course for studio owners, Marketing Essentials 1.0. See what he had to say about the program…

How did you find out about our online marketing program?

Oh, because I started coming here to you guys probably 5-6 years ago, just to work out since I was visiting friends. So I get to know you guys and then Cheryl sent me an e-mail saying about the program, the marketing program…

How long did you wait to decide to take the course?

A couple weeks. Because I started, in the process, I was already doing something with somebody else, that it was actually costing me more money. It was not really, I didn’t think it was working for me, especially for the Gyrotonic exercise part, so I decided to cancel that program. And because you guys are in the business with, same as me, then I decided to go with you guys. I mean that is how it all came together, but it was just in a couple weeks of when I got the email from Cheryl and then just decided to go with you…

What problems were you having with your marketing?

I think the lack of knowledge about the system. You know and I think that’s the part that everybody is sort of, we start to feel like no one knows about Gyrotonic and what Gyrotonic is doing for people. So how do we market something that no one knows about or they didn’t know what it was for…

What did you know about marketing before the online course?

Well I think just the regular stuff, just sort of like trying to do social media, facebook, instagram, but not really that much. Just maybe sending postcards, but like all over the place, you know. Having a website that wasn’t doing anything for me… [Stephen] Wasn’t producing?… [Fernando] No… [Stephen] Wasn’t producing leads?… [Fernando] No…

What would you say to someone hesitant to take the marketing course?

I think its just a great tool to have. You know, we are doing all these trainings for Gyrotonic, or whatever is our line of business, its just a tool for us to have. Whether everything is going to work or not, at least it is something that I already know how, that its there for me, that its available for me and I can use different things in different times so I can choose what to do, how to market myself and my business…

What did you enjoy most about the course?

I think the community, the part that it was sort of like, people in my business, in the Gyrotonic business having the same issues. Over time, you know I have been doing this for 13 years, so everybody complains and says the same thing, you know like, we don’t know how to market Gryotonic, we don’t know how to do it. The lack of business, the lack of people knowing about it, the system. How do we attract people to come to see us and just let people know about how great Gyrotonic is? You know, maybe other systems that were in there, are in the marketing as well…

What was your goal from taking Marketing Essentials 1.0?

My goal is to open my own studio. That’s my main idea to have my own place and so therefore how can I get the clients so I can open my own place. I can not go in business without my clients, I don’t want to struggle that way. So I needed to learn how to attract the clients so I can pay for my business and be successful. You know I don’t want to open a business and have to close in a couple months or like a year because i am struggling to pay the rent and to pay my bills, So I think that is the reason…

What was your take away from Marketing Essentials 1.0?

I feel like, I just had an idea of what I wanted to do. I moved to Houston and I was new to Houston, so I just wanted to sort of like create a brand that was representative of me and my ideas of what I was looking for. Just to sort of like how to organize myself, thats how I took this. I created my website. I always wanted to create a website that was working, you know that it looked nice and I did that. So I found somebody that create the website for me and I think that website is working, somehow, I think thats how I think… [Stephen] Awesome…


If you would like to learn more about how we help studio owners acquire new clients, build a great website that produces leads, automate your marketing, set up Facebook ads and so much more, then call 512-215-4227 now.

Apply to join our closed FB group at https://www.facebook.com/groups/144730522891566/ to learn more tips about marketing…

Stephen Dunn