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Fernando is a GYROTONICⓇ and GYROKINESISⓇ Instructor from Houston, Texas. He owns Always Fitness and enrolled in our online course for studio owners, Marketing Essentials 1.0. See what he had to say about the program…

How did you find out about our online marketing program?

Oh, because I started coming here to you guys probably 5-6 years ago, just to work out since I was visiting friends. So I get to know you guys and then Cheryl sent me an e-mail saying about the program, the marketing program…

How long did you wait to decide to take the course?

A couple weeks. Because I started, in the process, I was already doing something with somebody else, that it was actually costing me more money. It was not really, I didn’t think it was working for me, especially for the Gyrotonic exercise part, so I decided to cancel that program. And because you guys are in the business with, same as me, then I decided to go with you guys. I mean that is how it all came together, but it was just in a couple weeks of when I got the email from Cheryl and then just decided to go with you…

What problems were you having with your marketing?

I think the lack of knowledge about the system. You know and I think that’s the part that everybody is sort of, we start to feel like no one knows about Gyrotonic and what Gyrotonic is doing for people. So how do we market something that no one knows about or they didn’t know what it was for…

What did you know about marketing before the online course?

Well I think just the regular stuff, just sort of like trying to do social media, facebook, instagram, but not really that much. Just maybe sending postcards, but like all over the place, you know. Having a website that wasn’t doing anything for me… [Stephen] Wasn’t producing?… [Fernando] No… [Stephen] Wasn’t producing leads?… [Fernando] No…

What would you say to someone hesitant to take the marketing course?

I think its just a great tool to have. You know, we are doing all these trainings for Gyrotonic, or whatever is our line of business, its just a tool for us to have. Whether everything is going to work or not, at least it is something that I already know how, that its there for me, that its available for me and I can use different things in different times so I can choose what to do, how to market myself and my business…

What did you enjoy most about the course?

I think the community, the part that it was sort of like, people in my business, in the Gyrotonic business having the same issues. Over time, you know I have been doing this for 13 years, so everybody complains and says the same thing, you know like, we don’t know how to market Gryotonic, we don’t know how to do it. The lack of business, the lack of people knowing about it, the system. How do we attract people to come to see us and just let people know about how great Gyrotonic is? You know, maybe other systems that were in there, are in the marketing as well…

What was your goal from taking Marketing Essentials 1.0?

My goal is to open my own studio. That’s my main idea to have my own place and so therefore how can I get the clients so I can open my own place. I can not go in business without my clients, I don’t want to struggle that way. So I needed to learn how to attract the clients so I can pay for my business and be successful. You know I don’t want to open a business and have to close in a couple months or like a year because i am struggling to pay the rent and to pay my bills, So I think that is the reason…

What was your take away from Marketing Essentials 1.0?

I feel like, I just had an idea of what I wanted to do. I moved to Houston and I was new to Houston, so I just wanted to sort of like create a brand that was representative of me and my ideas of what I was looking for. Just to sort of like how to organize myself, thats how I took this. I created my website. I always wanted to create a website that was working, you know that it looked nice and I did that. So I found somebody that create the website for me and I think that website is working, somehow, I think thats how I think… [Stephen] Awesome…

If you would like to learn more about how we help studio owners acquire new clients, build a great website that produces leads, automate your marketing, set up Facebook ads and so much more, then call 512-215-4227 now.

Apply to join our closed FB group at https://www.facebook.com/groups/144730522891566/ to learn more tips about marketing…

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How Did You Find Our Online Marketing Program?

So the timing was actually very serendipitous because I was at the point in my business where we had grown almost exclusively through word-of-mouth. It was, you know, it’s great, I’m very, very grateful for that and to go to the next level I was looking for something where I could learn the basics of marketing and learn something about this content that I really didn’t have much exposure to or experience with. So pretty much at the exact moment in time when I was looking for something like this I got a letter in the mail from Stephen and opened it up and it was about coming to a free presentation to talk about this new marketing course that he was launching. I decided to go and Brianna and I, my wife and I, went and we loved what we heard in that initial introductory presentation so we decided to sign up for the course…

How Long Did You Wait To Decide To Take The Course?

Because it was such good timing we actually decided, brought it home, showed it to her she was like ‘it’s exactly what we’re looking for’ and so so we pretty much signed up right away. I sent you an email saying hey, do you still have spots left in there? We’d love to join in and you know pretty much like that…

What Was Your Biggest Take Away From Marketing Essentials 1.0?

So my biggest takeaway was definitely some of the foundational principles because you know some of the tactics were great and some of them we are using, but the principles I think were the most valuable. Because as different tactics change, I still understand these core principles. So things like choosing our target market, target avatar, if you will, things like understanding the process and having to nurture someone so that they, you know from the time they first hear about us, they may not know or care yet, but the process of taking them from first hearing about us to actually wanting to come in and try this out. I’d say those two are some of the biggest principles that I learned and then from there filtering down how to actually do those things with individual tactics…

What Would You Say To Someone Hesitant To Take The Course?

Say if you are like me in the sense that you know you’re a practitioner, whether it be in fitness or rehabilitation, you know if your your heart is in that this is a great way to learn some of the other business marketing side of things. It’s very digestible, you know it’s the 80/20 type rule, we’re learning the few things that are gonna get the most impact. So it allows us to be effective in that area without having to distract too much from the stuff that we really love and what got us into this line of work in the first place…

What Did You Like Most About Marketing Essentials 1.0?

The thing I liked the most about the course was definitely the content and the very logical progression that it followed. It allowed me to get one concept to do a little bit of homework around that, really get it and then build on that with the next piece of information the following week. For me, I like that it all flowed very naturally and allowed me to really understand it…

What Changes Have You Seen In Your Business 6 Months After The Course?

So I’d say the biggest changes are a couple of things. One is an understanding of the type of customer, more clarity around the type of customer that we wanted to have in our business and that is very valuable. Another is knowledge of that process of what it takes to educate people to bring them along to where they get to the point where they want to work with us either as as clients here in our location or as practitioners using the technology and the certification program and education that we offer now at Neufit. Most particularly for the practitioners side because that’s a newer business and we’re dealing with more kind of ‘cold’ leads… that’s been even more valuable on that side because it’s giving me, where as before I’d be like ‘oh my gosh, this person didn’t sign up right away, like what it must be a no.’ Now I understand that it’s a longer process to actually walk them across the bridge, so to speak, of understanding what value this has, how it can work for them and that it takes time and that’s totally okay and perfectly natural and part of the process…

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